Projects



WM-Pingpong

Very basic ping pong app I cobbled together at a recent company hackathon. It uses ELO to generate rankings among all of the people playing ping pong games in the office. Over a three month period and several hundred games played, a clear champion emerged in the office. I was unfortunately not that person. This app mostly served as a way to quantify that I'm not very good at ping pong. In addition to the github page listed below, you can also view the pitch deck I presented alongside the demo at the hackathon.

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The Product Management Guidebook

Product management is the process by which modern software is created. Central to this process is the product manager who (with the help of many different individuals) takes ideas and turns them into real experiences used by customers. This guide is a curated set of the best practices from industry leaders in the field. It was created to further my own mastery of the field as well as guide younger product managers I mentor along the way.

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Ephemeral Everything

With privacy breaches making headlines on an almost weekly basis, I’m interested in how we can turn existing services (email, chat, etc.) into ephemeral ones. What is possible for each service varies and is often only one sided, but it’s a start.

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Zepathon

My Led Zeppelin fandom is pretty well known. A Zepathon is when someone listens to all nine studio albums in a single sitting. The nine albums lasts about nine hours, so it’s a bit of a time investment. I built a simple web app to go out and find the music somewhere else (no copyright infringement here) and turn it into a nine hour playlist. Why would I build such a thing? Mainly because I realized the domain zepathon.com was available and needed something to put there.

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CodeSpark

In 2011, I co-founded CodeSpark, a free non-profit program dedicated to helping NYC high school students both learn and experience the fun of coding and computer science in order to spark their passion and expand their opportunities. It was founded with Jon Mabry (Google, Harvard Business School) after a series of conversations about the future of education in America.

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ReqReads

Short for required reads, originally it was built as a HackerNews clone for specific (non-tech) industries. It didn’t get user traction like I had hoped and at the time I wasn’t willing to invest much in terms of time or resources into user acquisition. I pivoted a bit and tried to pitch it as a way for companies to post and have discussions about news content internally, but it quickly became apparent that there were few companies that had the sort of scale to make it work.

Overall it was a good exploration of building and pivoting a freemium consumer facing app where I had complete control end to end. I was always more interested in just playing around with some fun stuff than monetizing it, so in the end I hadn’t worked on it for a few months when the domain came up for renewal and let it expire. At some point I might revisit this and open-source a self-hosted version if people are interested.

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Ford Fiesta Movement

During 2009 and 2010 I participated in an innovative and ground breaking marketing event called the Ford Fiesta Movement. I was selected from thousands of applicants to participate. I was an influencer before that term was thrown around. This was...an interesting time in my life.

Via Forbes.com:
Ford created the Fiesta Movement as way of capitalizing on its ability to get Euro-spec Fiestas before the U.S. launch. It considered offering a large amount of test drives, but the approach seemed too expensive. “We thought How do we get more people to experience the car if they can’t get behind the wheel?’” says Fontaine. “Word of mouth is great but visual word of mouth is better, and that’s how we got down this path.” Fontaine says that the campaign cost “a fraction” of a typical marketing and advertising campaign.