I view advertising as an arms race between consumers and marketing firms. Like any arms race, it is constantly escalating. In this case one side (consumers), are constantly learning to ignore more and more. On the other side (marketing firms), are working to develop new ways to sell stuff to the first group. With the advent of the internet it is becoming easier to track returns on investment for a particular advertising campaign. How do you measure how effective some billboard on the side of a highway is at getting people to buy your product? Versus, the internet, where you can directly track how many people clicked on a particular ad and then went all the way through checkout with your product.
Is the video below displaying the future? I hope not. This seems like an intrusive ad that wouldn’t be appreciated by mainstream audiences. But that is how these things alway start. One group of creative people do something unique and original. It works, so everyone else attempts to copy it. The general public eventually gets sick of it, rendering it much less effective. Then the cycle of this arms race starts again.
The Chiefs beat the Chargers, who
beat the Jaguars, who
beat the Bills, who
beat the Bengals, who
beat the Ravens, who
beat the Dolphins, who
beat the Vikings, who
beat the Lions, who
beat the Redskins, who
beat the Eagles, who
beat the Giants, who
beat the Bears, who
beat the Packers, who
beat the Jets, who
beat the Patriots, who
beat the Steelers, who
beat the Falcons, who
beat the Bucs, who
beat the Browns, who
beat the Saints, who
beat the Panthers, who
beat the 49ers, who
beat the Rams, who
beat the Seahawks, who
beat the Cardinals, who
beat the Raiders, who
beat the Broncos, who
beat the Titans, who
beat the Cowboys, who
beat the Texans, who
beat the Colts.
The Chiefs are the best team in the NFL, QED. That’s how it works, right?
For those of you who don’t know, my sister now has a blog (she’s also on twitter) about her upcoming semester in Ecuador. The title of her blog is by brit. Apparently she now goes by Brit instead of Britt or Brittany. She tells me this is a result of some sort of identity crisis she had as a child. Last week was the first time I had ever heard about it, but apparently it happened. Read her blog, my linking to it is my brotherly good deed of the day.
