Shots fired as new war over search begins

Facebook made a major announcement this morning. It wasn’t a phone like some people keep predicting (which is never happening). They announced they are launching Graph Search (use that link to sign up for the beta), which allows you to search a dataset of a “billion people and a trillion connections.” This is potentially a really big deal. This is how Facebook stays relevant and competes with Google. I say potentially because it depends on the product working as well as the stylish videos indicate it does. If everyone legitimately “liked” everything they actually like, everyone used Facebook consistently, and so on, then there is some potential. At the end of the day I don’t think there’s enough relevant data to make this work.

The tech news cycle is in overdrive covering this, a few of the better stories to check out:

My two favorite reactions from twitter are as follows.

TechCrunch’s MG Siegler:’s Aaron Levie:

So far FB’s stock is actually down. I guess investors weren’t all that impressed. But if the media is to be believed, pretty much every site that even uses a search box is doing to get crushed. We will see.