The Future of Advertising?
I view advertising as an arms race between consumers and marketing firms. Like any arms race, it is constantly escalating. In this case one side (consumers), are constantly learning to ignore more and more. On the other side (marketing firms), are working to develop new ways to sell stuff to the first group. With the advent of the internet it is becoming easier to track returns on investment for a particular advertising campaign. How do you measure how effective some billboard on the side of a highway is at getting people to buy your product? Versus, the internet, where you can directly track how many people clicked on a particular ad and then went all the way through checkout with your product.
Is the video below displaying the future? I hope not. This seems like an intrusive ad that wouldn’t be appreciated by mainstream audiences. But that is how these things alway start. One group of creative people do something unique and original. It works, so everyone else attempts to copy it. The general public eventually gets sick of it, rendering it much less effective. Then the cycle of this arms race starts again.
that was cool – i need to do that for my clients.